A rebrand and website for a fire & security giant

How revisiting the brand's values led to a complete overhaul; from the logo, to the website & collateral.

Branding TFS letterhead and business card design - Small

The challenge

Tailored Fire & Security are long established in the security industry and have a recognisable brand mark. Our challenge was to modernise it to better fit their brand values without losing or confusing their existing client base. The solution needed to be confident yet friendly, bold yet approachable.

The solution

Commonly known as TFS, we thought it was important to feature the full company name wherever possible to make clear what the company specialises in. Typography and colour experiments led to a reinvented wordmark that could be adapted through every part of the business.

Branding TFS logo lockup wordmark in brand typeface - Small
Branding TFS logo lockup with stacked symbol and wordmark - Small
Branding TFS logo lockup with symbol and wordmark - Small

We updated the typography and reworked the brand symbol to create a timeless brand identity system. The lockups above show how flexible the two components are and how well they work together in their most common arrangements. We also updated the brand colour palette to include richer blues (replacing the old teal colour) and used orange as an accent.

Branding TFS brand colour palette - Small

Tailored Fire & Security have a lot of collateral; from inspection forms to certificates, stickers to mugs. We made sure the brand identity was able to carry through to each.

Print design TFS letterhead and compliment slip layout design - Small
Print design TFS domed sticker layout with new branding - Small
Print design TFS sticker layout with new branding - Small

We also made sure that the typography worked across all company sales sheets and information booklets. Often containing lots of information, the typeface choice was a crucial part of the rebrand. 

Print design TFS layout of product info sheet - Small

The redesigned website featured a video to introduce the team. This aspect was key to the brief - TFS wanted to make sure customers knew exactly who would do the work and how knowledgeable those people are. We also designed and built the website to be fully responsive; making sure the experience was consistent across every device.

Web design TFS responsive website mockups on iPhone and iPad - Small
Web design TFS responsive website on Apple Mac and iPad - Small

The brand identity had to work through all departments. We made sure the chosen wordmark was strong enough to remain recognisable, even when seen in the different brand colourways representing the various arms of the company. 

Branding TFS colourful logo variants for all sectors of the business - Small

As the company grows we're able to take inspiration from the new brand identity to incorporate new arms of Tailored Fire & Security. TFSnet, a new TFS product, is a perfect example of how a simple adaptation of the wordmark creates a dedicated logo, which still maintains the strength of the main brand.

Branding TFSnet logo design - Small
Web design TFSnet website mockup on iPad - Small

The team at Club are like an in-house web and design department, we know we can rely on them for high quality work that's always delivered on time. They understand our company and know exactly what we need to get results.

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