Case Study

Groobarbs Wild Farm

Delivering fresh produce to families across the North-West with a bespoke marketing website and custom software.

From their farm in rural Cheshire, the Groobarbs team carefully grow, pick, pack and deliver fresh local produce. They help families across the North-West to make healthier, more sustainable food choices.

The Problem

Groobarbs came to Club with a spreadsheet; a muddle of columns and endless rows of notes represented the entire workings of their fast-growing business. Demand quickly became too much for the spreadsheet to handle - it was too complex for staff to manage or understand and held them back from growing the business.

The Solution

Following a proven process, Club worked with Groobarbs to create an engaging Marketing Website and powerful Custom Software meaning they could leave the spreadsheet behind.

Groobarbs overview

A fully featured, custom CRM

Club equipped Groobarbs with a custom CRM, built with Laravel. Featuring real-time dashboard, customers, prospects, order fulfilment, subscription management and much, much more.

Groobarbs order run
Groobarbs customer profile

Customer Area

Customers can login to their accounts and manage their deliveries, customise the contents of their veg boxes and manage their billing and account details.

Groobarbs customer area order mobile
Groobarbs customer area delivery mobile

A difference made

The bespoke CRM surpassed anything that was available off the shelf and has continued to help Groobarbs to grow their business and deliver more fresh veg to the North-West.


increase in customer base


increase in revenue over 5 years

2 days

of admin time saved per week

If I think back to the website we had before, there’s no way we would have grown if we still had that. We’re not afraid to take on more customers as we know that we have the software in place to manage them.

Becky Fryer, Groobarbs Wild Farm

Marketing Websites

  • Strategy
  • Content
  • Design
  • Craft CMS Development
  • Support & Maintenance

Custom Software

  • Information Architecture & Content
  • UX/UI Design
  • Laravel Development
  • Support & Maintenance
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