- Custom Software
Delivering fresh produce to families across the North-West with bespoke custom software.
for Groobarbs Wild Farm

The Problem
Groobarbs came to us with a spreadsheet; a muddle of columns and endless rows of notes represented the entire workings of their fast-growing business.
The Solution
Demand quickly became too much for the spreadsheet to handle—it was too complex for staff to manage or understand and held them back from growing the business.
Following a proven process, we worked with Groobarbs to design and build powerful Custom Software, allowing them to leave the spreadsheet behind.
Highlights
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Built around their workflow
Shaped to how Groobarbs actually works, not an off-the-shelf compromise.
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One system, whole business
Forecasting, fulfilment, CRM, reporting and a customer area, all in one place.
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Never left to age
Upgraded from Laravel 5 to Laravel 13 since launch, so it’s always secure and supported.
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99.99% uptime
Reliable since launch, through every weekly delivery run.
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Thousands of orders a week
Grew from a single spreadsheet to a system handling the whole operation.

A fully featured, custom CRM
Club equipped Groobarbs with a custom CRM, built with Laravel. Featuring real-time dashboard, customers, prospects, order fulfilment, subscription management and much, much more.

From the very first meeting with Club Studio we knew we could have a lasting relationship with them - they took the time to really understand our business and exactly what we needed to achieve.
David Fryer Co-founder at Groobarbs Wild Farm

Customer Area
Customers can login to their accounts and manage their deliveries, customise the contents of their veg boxes and manage their billing and account details.

A difference made
The bespoke CRM surpassed anything that was available off the shelf and has continued to help Groobarbs to grow their business and deliver more fresh veg to the North-West.
If I think back to the website we had before, there’s no way we would have grown if we still had that. We’re not afraid to take on more customers as we know that we have the software in place to manage them.
— Becky Fryer, Co-founder at Groobarbs Wild Farm
Custom Software
- Information Architecture & Content
- UX/UI Design
- Laravel Development
- Support & Maintenance




