What to expect when working with a copywriter

Great website copy is key to connecting with your audience - here's what to expect when working with a website wordsmith.

Jess Davies
by Jess Davies, Content

How often do you find yourself staring at your keyboard trying to decide the best way to express yourself through the written word?

Employing a copywriter to turn your ideas, products and services into carefully crafted words can offer surprising insight for many companies.

While your talents lie in doing what your business does best, it is the job of a copywriter to use words to connect you with your target audience.

Whether it’s copy for a webpage, brochure or tweet, a copywriter will choose the right words to present your message in the best possible way.

The aim of a copywriter

The dictionary is full of excellent words and we’ve all played “Use the Thesaurus” to find a synonym that makes us sound more intelligent. However putting these words together in sentences that sound great, look professional and that present a concise message can be tricky.

A copywriter’s job is to translate the messages and ideas of your business into words that will connect with your target market, engage potential customers and result in sales or contact. This happens through a few simple steps.

Step 1: Let’s chat

The copywriter needs to understand you and your business. Who are you? What do you do? What do you have to offer your customers?

The best way for them to do this is through talking to you about your company and listening to the words you naturally use to describe yourself. It is these words that truly reflect what your business is.

Be prepared for lots of questions!

Step 2: Show your wares

A great way to get to know the company is for the copywriter to look at any existing print or electronic material that you have.

Old websites, marketing brochures, press releases, and branding guidelines can provide insight into how you have grown as a company.

While these may show the ‘old’ version of your business, it can offer valuable insight into the direction you are moving in too.

Step 3: Crosscheck

After some writing has been completed it is important for you to read it and provide feedback. Honesty is the best policy - you should be happy with the way in which you are being presented.

Making early changes and carefully considering which words are being used to describe your company is the best way to ensure a great final outcome.

It's in the detail

You can leave the nitty-gritty details to a copywriter - they can’t stand poor spelling, grammar or misplaced apostrophes. They’re all about the little details and getting everything spot on.

Want help with your words?

Working with a copywriter is about building up a great relationship.

We’re here to help support you in whatever ways we can to connect with your audience and grow your business.

Get in touch with us today to have a chat about how we can help to work some word-magic into your website.

Purpose First.

Ready to connect with your audience and inspire them into action?

Let's talk

Insights Digest

Receive a summary of the latest insights direct to your inbox every Tuesday.