Brand Purpose Discovery —

Uncover and define your brand’s reason for being and get the clarity you need to build a brand with purpose.
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Your purpose is the reason you exist beyond making money and is essential when building a brand.

This is because of the simple fact that brands with a purpose matter more. They attract people who believe the same; from team members and investors to suppliers and customers and create a movement centred around a meaningful cause.

Your purpose should be at the core of all you do, yet is often overlooked. It’s easy to get bogged down in the nuts and bolts of business and forget the reason the company was created in the first place.

Although it might seem like it should be instinctive, (re)discovering and defining your purpose is no easy task. So where do you start?

Purpose-first® Brand Strategy

A carefully designed, guided workshop to provide the clarity you need to build a brand with purpose.


We’ll guide you through a proven process to explore and uncover your reason for being beyond making money.

By the end of the session, you have clarity on your brand’s purpose and can focus on fulfilling it.

You’ll have all you need to:

  • proudly communicate your purpose
  • hone your product
  • attract and lead a motivated team
  • grow a tribe of loyal customers
  • and make a meaningful difference

Ready to go from hesitantly running a business to boldly building a brand with purpose?

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Club work in such a way that they quickly become an intrinsic & valued part of the team. Giving advice, opinions & support whilst ensuring the smooth running of the project.

Jo Whiteley, IF Agency
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