Brand Foundations —

Build a solid foundation so the brand embodies and fulfils its true reason for being.
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To create an authentic brand that attracts your target market you need clarity on who you are, what you do and who you do it for.

Without a strong understanding of these key elements, the brand is moulded by external factors rather than staying true to its core - you come across as confused and transient instead of confident and solid.

Your audience needs to get to know the brand as if it was a person, which makes exploring and defining the perfect personality, voice and ambition a major part of the core foundations. Once it’s set and applied consistently, your target market grows to love who you are and what you do.

How do you define these key elements?

Brand Foundations

A carefully designed, guided workshop to provide the solid foundations needed to grow a successful brand.


We’ll guide you through a proven process to explore, reveal and define your brand’s core elements and collect them in a Brand Book.

By the end of the session, you have complete clarity and a solid foundation to grow from.

You’ll have all you need to:

  • appear and communicate consistently
  • understand who you’re aiming to attract
  • hone your offering and process
  • stand out from the competition
  • and set and achieve meaningful goals

Ready to go from an unrefined company to building an authentic brand built on solid foundations?

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It was a revelatory process to work with Club Studio. I thought that I just had a product idea that I thought was kinda neat, but it morphed into a vision for a brand that I genuinely care about.

Keith Mander, Yuca
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