Scooping in style with the indestructible SUMO

How innovative packaging design and strong branding says it all; a tale of less is more.

101 Cspreview Small

SUMO scoops come with a lifetime guarantee. Their tagline is, "The last ice cream scoop you will ever buy." That's pretty ballsy.

Once you've used one of the scoops you know exactly why they can afford to be so bold. We knew the branding and packaging had to match up, so we got technical. 

Packaging SUMO ice cream scoop technical drawing - Small

Understanding how each scoop is made, what they're made of and why they last forever led us to the technical drawings. Studying those we realised we should utilise them on the packaging. The design needed to be bold and confident; the stripped back line drawing of the scoop was the perfect way to echo the tagline and SUMO's 'no nonsense' approach. 

Design studio team collaborating on a design project - Medium

The SUMO team wanted the scoop's packaging to have a luxurious feel too. After all, if this is going to be the last scoop you buy, why not make it an occasion? The thick matte black box made from super high quality board and the simple white line drawing summed everything up perfectly. You know exactly what's inside and it offers a sturdy home to keep it in.

Packaging SUMO ice cream scoop box design - Small
Packaging SUMO ice cream scoop box - Small
Packaging SUMO ice cream scoop purple - Small

We also developed branded marketing materials that display all of the amazing features of the scoop. Available exclusively online, sales of the scoop continue to soar - get yours before they're all gone!

Packaging design Sumo Amazon listing graphic - Small

Club went above and beyond to make sure that we were fully satisfied with the delivered work (packaging design) and the final execution was spot-on with our initial vision/scope.

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